Early-warning for Meta Ads drifts

Your Meta campaigns don’t warn you before they crash.
We do.

AdLifeguard watches your campaigns nonstop, spots drifts and tells you the action to take.
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Why we do it ?

Every day, thousands of dollars go up in smoke.

ROAS cut in half. CPA spikes. And nobody sees it until it’s too late. Dashboards don’t warn you. crumplz does.
Meta Ads anomaly detection (ROAS, CPA, CTR, MER)
Automatic anomaly detection for ROAS, CPA, CTR, MER.
Instant alert via WhatsApp, Slack, or email
Instant alert via WhatsApp, Slack or email.
Automatic checks every 2 hours, no dashboard babysitting
Checks every 2 hours — no dashboard babysitting.

No cosmetics Just a lifeguard for your Meta Ads.

Anomaly Engine

Simple, robust algorithms — no black box. Reliable detection of drifts that matter for your margin.
  • Dynamic thresholds per campaign & history.
  • Pulls Shopify signals (revenue, AOV) to avoid false positives.
  • MER (Marketing Efficiency Ratio) for a business view.

Actionable Alert

WhatsApp icon — alert delivery channel
Alert : CPA +42% — cut budget −30% for 12h.
‍Open campaign.
Slack icon — alert delivery channel
Alert : ROAS −35% — pause Audience Network placements (24h test).
Action icon — rotate creatives recommendation
Alert : CTR −28% — rotate creatives: relaunch top 3 ads.
Turn on alerts >
Keep calm ?

You grow. We guard.

If a drift starts — CTR down, CPA up, ROAS drops — you’re alerted before it turns into a mess.
1
Profit protected
Detect wasted ad spend, validate Meta data with Shopify revenue and AOV, and track MER to see the real impact on your margins.
2
Fast reaction
Detect wasted ad spend, validate Meta data with Shopify revenue and AOV, and track MER to see the real impact on your margins.
3
Radically simple
Detect wasted ad spend, validate Meta data with Shopify revenue and AOV, and track MER to see the real impact on your margins.
4
Solo-friendly
Detect wasted ad spend, validate Meta data with Shopify revenue and AOV, and track MER to see the real impact on your margins.
Illustration montrant la connexion entre Meta Ads et Shopify pour calculer le MER (Marketing Efficiency Ratio) et surveiller la rentabilité publicitaire.
Graphique de performance publicitaire montrant l’évolution du MER dans le temps pour détecter une baisse de rentabilité des campagnes Meta Ads.
Dashboard e-commerce affichant les indicateurs clés Spend, Revenue et MER pour analyser la performance globale des campagnes publicitaires Shopify.
Interface de monitoring des campagnes Meta Ads indiquant que les performances sont stables, avec un MER maîtrisé et un chiffre d’affaires Shopify suivi en temps réel.
No more sleepless nights. No more money on fire. Agencies sleep — crumplz doesn’t.
Turn on alerts

Plugged into your e-commerce reality.

Connect in under 3 minutes. Minimal permissions. GDPR-compliant.
Shopify integration — connect in under 3 minutes
3-minute setup
Pulls revenue, AOV, and conversion rate to validate ad signals.
Meta Ads connection — campaigns and metrics sync (read-only)
Syncs campaigns, ad sets, spend, CTR, CPA, ROAS.
Read-only access by design.
Alert channels: WhatsApp, Slack, Email
Alert channels
WhatsApp, Slack, Email for instant, actionable alerts.
No dashboard babysitting.
Read-only access • EU hosting • Least-privilege permissions
Install on Shopify
Pricing

Simple pricing. Zero fluff.

Built for margin—priced for control.
Starter
€79 / month
For < €10k/mo ad spend.
Get starter >
Features
  • ✔ Anomaly Engine
  • ✔ 1 ad account
  • ✔ WhatsApp/Slack/Email alerts
  • ✔ Checks every 2h
Growth
€149 / month
For €10–50k/mo.
Get growth >
Features
  • ✔ Everything in Starter
  • ✔ 3 ad accounts
  • ✔ Custom thresholds
  • ✔ Priority support
Pro
€249 / month
For €50–200k/mo, multi-accounts.
Get pro >
Features
  • ✔ Everything in Growth
  • ✔ Multi-stores
  • ✔ Roles & permissions
  • ✔ Roadmap: budget automations